Through 6 units of assignments with step by step instruction, you will nail down what words and key phrases you used to describe your organization. You'll create a bank of paragraphs, pictures, and numbers you can pull from to create outreach documents. At the end of the course, you’ll have your own Storybook, a collection of documents you can share with new staff, volunteers, board members, or contractors that gets them all on the same page and speaking the best words your organization.
I started my career as a theater director at the age of 16. I became a director because I had a knack for thinking about the whole while others worried about their individual parts. I’ve spent recent years running a small arts non profit. I still work as a theater professional, hiring and supervising up to 50 staff that all have to work to tell the same story, even though they speak different languages.
Being able to talk between a light designer, a director, and a graphic designer, requires a clear having a clear vision, being able to adjust language, and most importantly, being an excellent listener. Because this unified vision is so important to me as an artist, I find when it’s missing from a production, the project falls flat, or is even painful to watch.
As I’ve been moving in nonprofit circles, I’ve noticed that nonprofit leaders can often clearly answer questions about their organization, when they can find the time. But it’s almost always a reactive process. And answers might vary between people or even vary based on when you ask!
So, I've decided to combine these experiences and strengths, with support from my years as a college professor, to help nonprofits get everyone on the same page.